Field Marketing
At IMS we are dedicated to producing innovative, intelligent and high quality field marketing campaigns that help you get the best out of your business. Using our 'check, fix and influence' model, we deliver an outstanding return on investment by radically improving your point of purchase.
Even the best marketing strategies can be undone if your point of purchase isn't up to scratch. A good field marketing strategy is therefore essential for any company that wants to improve in-store performance and maximise yield.
Our team of dedicated and highly trained experts can offer you all the help and advice you need to make sure your point of purchase remains a sales driver rather than becoming a sales barrier. Browse the site to get a better understanding of the different field marketing strategies we use and how they can be applied to your business.
Merchandising
We use merchandising visits to make sure your products are available and well presented in -store rather than sitting in a warehouse. Around 80% of buying decisions are made in-store so we cannot overstate the importance of getting this aspect of your business right.
The secret to good merchandising is a thorough understanding of the buying process. That's why we provide our staff with the very highest level of training to give you the best advice and guidance on maximising the on-shelf visibility of your major products.
Mystery Shopping
We find that mystery shopping is the best tool available to evaluate and improve your customer service levels - as well as those of your competitors.
With customers becoming more selective it has never been more important to maintain the highest levels of customer service. Get this wrong and potential clients will look elsewhere. We have expanded our mystery shopping service with our newly created Mysteryshop My Business service. This is aimed at small businesses to help them maintain the very highest levels of retail compliance.
Auditing
Auditing is the first point in the IMS 'check, fix and influence' model. The purpose is to monitor the availability and visibility of all products and promotions, or those of your competitors.
Once the auditing phase has been completed, we can analyse your business model and identify those steps that will get the best return on your investment. So why not contact our highly trained team of experts now to see how they can help you, your staff and your business make the most of your potential?
To find out how we as an intelligent field marketing supplier can make your organisation more profitable using either strategic or tactical solutions, please click on any of the following requirements you may have:
Auditing Merchandising Mystery Shopping
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If you are a small - medium business looking for a Mystery Shopping solution then please visit - www.MysteryShopMyBusiness.com If you'd like to conduct challenge 21 mystery shopping (if you're between 18 - 20) then please visit www.oldenough2drink.co.uk
