EPOS

IMS works intelligently with Electronic Point of Sale (EPOS) data to ensure that you gain the maximum benefit from your field marketing activity. In order to make the most impact in-store from your field marketing activity, IMS recommend that you incorporate EPOS sales data into your campaign. By using EPOS data IMS will be able to identify for you which outlets would benefit the most from receiving field marketing support such as merchandising, based on your brands current sales data.

By utilising EPOS you will be able to benefit from some of the following:

• Extensive cost savings due to targeting specific stores
• More effective use of your marketing budget
• Identification of in store problems such as OOS, OSA and poor promotional compliance.

By using brand specific EPOS data we can give you a fresh insight and powerful information on how to generate the greatest return from your field marketing activity.

For more information on using EPOS data within your campaign please click here.