Territory Planning

Territory planning involves creating the optimum number of compact territories and allows us to efficiently plan your visits by taking into account such factors as visit locations, cycles, restrictions and driving times to complete a campaign. Territory planning is essential when dealing with substantial visit volumes, particularly in specific geographical areas. IMS can provide you with intelligent territory planning solutions using industry leading software and have extensive experience of working with high density visit files.  

You will gain a number of benefits by utilising territory planning (providing your visit file is large enough to warrant it). These include:

• Incredible cost savings when it comes to travelling expenses, due to effective journey plans.
• The use of small specialist field teams to complete visit objectives such as merchandising.
• The most efficient usage of time in the field.
• Speed of campaign execution due to smaller teams reducing booking and briefing time frames.

It is through the use of Territory Planning that IMS were able to conduct our award winning field marketing campaign for one of our clients which involved IMS conducting visits within a total of 8,000 independent outlets over a total of 4 working days. IMS also regularly use territory planning software on behalf of a number of our major clients.

For further information on how territory planning can benefit you please contact us by clicking here.