Who are IMS?

IMS provide truly innovative and intelligent, high quality field marketing campaigns, which deliver an impressive return on investment (ROI) by maximising the effectiveness of your point of purchase through services such as auditing, merchandising and mystery shopping (or secret shopping). The following points demonstrate why IMS should be your first choice for field marketing:

• IMS are the first field marketing agency in the UK to achieve the Direct Marketing Association (DMA) Field Marketing Best Practice Accreditation. This accreditation is an industry stamp of approval identifying a provider of the highest quality field marketing or POP Marketing services. IMS achieved this accreditation following a rigorous auditing process conducted by the DMA (against which we were 100% compliant).
• IMS are consecutive winners at the Annual Field Marketing awards, having won the 'Most Innovative Application of Data/IT' award in 2007 and the 'Most Effective Tactical Campaign' award in 2006.
• IMS are dedicated to raising industry standards which will be reflected in your campaign solution. Our Operations Director Steve Radford has been elected as Vice Chair of the DMA's Field Marketing Council and as recognition of our dedication in this area Steve was chosen to lead the recent rewrite of the DMA's Field Marketing Best Practice Guidelines.
• IMS are different to most field marketing agencies. Our goal isn't to sign you up to a long term strategic campaign. We prefer to build long term strategic relationships with you whilst still providing you with the tactical flexibility to quickly react to changes in your market place by adjusting the level and focus of your activity as required.
• We don't believe that "if it aint broke don't fix it" and firmly believe "if there's a way to do it better... find it." We are constantly looking for ways in which we can adapt, change and improve so we can continue to provide you with groundbreaking field marketing support.
• IMS are the first agency to introduce a mystery shopping service aimed at small to medium enterprises known as www.MysteryShopMyBusiness.com