FIELD MARKETING SPECIALISTS WIN INNOVATION ACCOLADE AT INDUSTRY ‘OSCARS’

                            

A GROUND-BREAKING project, which exceeded client predictions and delivered a twenty-fold return on investment, has earned specialist field marketing company IMS another industry ‘Oscar’.

The Doncaster-based company beat off competition from across the UK to be honoured for the ‘Most Innovative Application of Data/IT’ at the Field Marketing Awards.

It is the second year in succession that the company’s approach has been recognised at national level – 12 months ago it won the accolade for ‘Most Effective Tactical Campaign’ as a result of its work with The Guardian in relaunching the newspaper in its new format.

This year’s winning entry was based on a series of three-week tactical projects that the IMS team carried out at Asda stores nationwide on behalf of household giant Colgate-Palmolive.

IMS worked within a limited budget to boost sales of Colgate-Palmolive’s oral and personal care products at Asda stores nationwide.

It worked in conjunction with Sales Force Effectiveness Consultancy Meridian to rate stores into five categories based on potential for sales growth, and shaped a campaign which targeted those with the greatest need with the highest number of visits and support. It also achieved an uplift in sales which was 38% higher than client predictions

IMS Operations Director Steve Radford said: “We pride ourselves on bringing fresh thinking and a new approach to field marketing.  We are therefore delighted that, thanks to the efforts of our staff, we have been honoured for innovation.”

“The client turned to IMS and Meridian to develop an innovative campaign which would generate a more consistent, and bigger sales uplift, than previous promotions.” 

“We delivered an in-store campaign to make every pound of client spend go as far as possible. When the campaign ended, and the results evaluated, we had achieved £20 profit for every pound of investment - smashing client predictions in the process.”
 
Notes to Editors  

1. IMSFUSION, The Future Generation of Field Marketing

Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.


2. IMS Directors

Laura Holden – Sales & Marketing Director

Steve Radford – Operations Director

Robert Taylor – IT Director

3. Investors in People

Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..

4. The Direct Marketing Association

The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.

Press enquiries: Richard Ford 0870 701 0866

E-mail:richardford@ukims.co.uk 
Website: www.ukims.co.uk