IMS Name November Merchandiser of the Month
IMS are pleased to announce the winner of our Merchandiser of the Month Award for November is Carol McPhearson.
Carol has received this accolade as a result of her work on our ‘Award Winning’ campaign that was completed on behalf of Colgate Palmolive. During the campaign, Carol helped to increase sales by 1,600% within one of her designated stores, which is over 3 times Colgate's anticipated increase in sales uplift during the promotional period.
In addition to this remarkable feat, Carol has also impressed us with work completed on behalf of our other clients throughout November. This has been due to Carol’s persistence and influencing skills when it comes to rectifying stocking issues and replenishing depleted fixtures.
Carol will receive a bottle of champagne and will also feature in the next issue of the IMS Chronicle. We would like to pass on our sincere congratulations to Carol for being named November’s Merchandiser of the Month.Notes to Editors
1. IMSFUSION, The Future Generation of Field Marketing
Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.
2. IMS Directors
Laura Holden – Sales & Marketing Director
Steve Radford – Operations Director
Robert Taylor – IT Director
3. Investors in People
Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..
4. The Direct Marketing Association
The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.
Press enquiries: Richard Ford 0870 701 0866
E-mail:richardford@ukims.co.uk
Website: www.ukims.co.uk