IMS Provide Expert Commentary in Marketing Magazine

IMS drew upon its experience to highlight to Marketing magazine readers why field marketing is the ultimate tool to drive sales at the point-of-purchase.

In a recent edition, Operations Director Steve Radford was quoted at length in an in-depth feature, which used award-winning case studies from the IMS client portfolio to demonstrate the impact on ROI that traditional field marketing activity can have.

Steve also called upon the industry to generate more media coverage to sell the benefits of traditional field marketing over experiential. "Few other marketing activities can boast the impact on ROI that traditional field marketing can. Therefore, this should surely be a hot talking point," he said.  "Only through actively communicating with journalists can the field marketing industry help highlight the importance of both disciplines."

Notes to Editors  

1. IMSFUSION, The Future Generation of Field Marketing

Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.

2. IMS Directors

Laura Holden – Sales & Marketing Director

Steve Radford – Operations Director

Robert Taylor – IT Director

3. Investors in People

Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..

4. The Direct Marketing Association

The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.

Press enquiries: Richard Ford 0870 701 0866

E-mail:richardford@ukims.co.uk 
Website: www.ukims.co.uk