Staff Member Achieves Full CIM Membership
Commercial Marketing Manager Richard Ford has achieved the necessary criteria to join the world’s largest professional body for marketing and business development.
The experience gained at senior level during his 4 years with IMS Field Marketing Ltd has led to him successfully becoming a Member of the Chartered Institute of Marketing (MCIM).
He said: “Membership enables me to access world-class support which will equip me with the knowledge and tools required to help IMS stay ahead and excel in its field.”
Sales and Marketing Director Laura Holden said: “As a company committed to staff training and development, we are delighted that Richard’s contribution has been independently endorsed by the CIM. Membership can only serve to further his skills and expertise.”
Notes to Editors
1. IMSFUSION, The Future Generation of Field Marketing
Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.
2. IMS Directors
Laura Holden – Sales & Marketing Director
Steve Radford – Operations Director
Robert Taylor – IT Director
3. Investors in People
Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..
4. The Direct Marketing Association
The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.
Press enquiries: Richard Ford 0870 701 0866
E-mail:richardford@ukims.co.uk
Website: www.ukims.co.uk