Store Profiling

Multiple retail stores vary by fascia, store type and profile. IMS profile multiple retail stores based on historical factors such as promotional compliance, staff co-operation and merchandising standards.

By continually profiling the stores we visit on an ongoing basis to obtain this information, we can provide you with truly intelligent recommendations regarding which stores you should visit to maximise the results of your field marketing activity.

If you'd like to find out more about how store profiling can improve the effectiveness of your field marketing the click here to contact our sales team.