POP Marketing

POP Marketing involves ensuring that your brand achieves maximum distribution and availability at the point of purchase. POP marketing includes such services as auditing, merchandising, mystery shopping and POS placement. POP marketing is sometimes referred to as traditional field marketing, but IMS feel that our definition is a much more accurate description for the type of services it encompasses.

IMS are POP marketing experts and our services focus on ensuring that your product placement makes an impact where it counts, at the point of purchase. If you would like to discuss how we can help you increase your sales at the point of purchase and improve your promotional compliance then simply click here to contact our sales team who will be more than happy to discuss your requirements.