Clients' expectations for effective field marketing are constantly changing. IMS have recognised this fact and have developed a new concept that combines the consistency of contracted strategic activity with the flexibility of tactical campaigns.
How does it work?Contractical field marketing has evolved as a direct result of clients' demanding greater flexibility in the field, quicker reaction times to large scale activity and higher quality un the field. Contractical does all of the above and more. IMS can now provide you with a larger self employed field team allowing massive flexibility during seasonal peaks, NPD or promotional periods. By working with clients throughout the year, IMS can develop a best fit Contractical field marketing schedule for your auditing, merchandising and mystery shopping requirements.
What are the benefits?Greater Flexibility - It allows increased visit frequencies during key selling periods (such as seasonal promotions) and reduces them during periods where sales are historically low.
Maximum ROI - Using a sophisticated store performance calculator, visit frequencies are flexed to ensure maximum potential is achieved in-store, whilst providing clients with the best ROI.
Reduced Investment - Investments such as national insurance, holiday pay and vehicle leasing are eliminated with a self employed team without losing consistency or quality.
Increased Coverage - Re-investing savings can generate increased annual coverage. Larger teams also guarantee full coverage based on your visit file.
Click here to contact our Sales Team who will be happy to discuss this contractical field marketing further with you.