Merchandising
Merchandising ensures that your products are available and effectively presented on-shelf for purchase rather than stuck in the warehouse. Bearing in mind that around 80% of all purchasing decisions are made in-store, the importance of in-store compliance is vital. In-store merchandising forms the 'fix' element of the IMS 'check, fix and influence' model for maximising ROI and it is typically conducted after in-store auditing has been completed as this identifies all existing issues which need to be remedied.In-store Merchandising requires a thorough understanding of in-store operations. IMS invest a lot of time and effort into investigating, understanding and then training our team on in-store and supply chain procedures.
Merchandising can achieve the following when conducted effectively:
- Maximised on shelf availability and product visibility
- Effective product placement
- Promotional compliance
- Planogram compliance
- SEL compliance
- Increased facings
- Identification of stock control issues
The benefits above will enable you to achieve the ultimate objectives of sales growth and bottom line profit through effective field marketing and tactical solutions.
If you'd like to contact us to find out how we can increase your sales at your point of purchase through the implementation of intelligent campaigns, then simply click here to contact our sales team.