Return on investment

Maximising your return on investment (ROI) through increasing sales and improving brand visibility should be the primary focus of any marketing activity. Field marketing is proven to show an extremely high ROI when compared to other marketing activities.

IMS are dedicated to ensuring that our clients receive the highest possible return on investment (ROI) from their field marketing campaign and we have developed an award winning 5-stage field marketing model which dramatically increase sales and maximises return on investment (ROI).

Clarify – This is the point where we sit down with you to ensure we fully understand your plans and objectives as well as the framework which our activity must work within (including timescales and budgets etc).

Identify – Using your knowledge, our experience and recent retailer sales data, we then identify and prioritise the opportunities which will deliver maximum return on investment (ROI). We then build these into a detailed field marketing strategy specific to your situation.

Check - This is the first stage of our in-store field marketing where our teams will conduct SKU level auditing to check on-shelf availability, number of facings, share of space, shelf edge labels and promotional compliance. Where required (or deemed necessary as part of our in-store investigations) our team will also audit warehouse stock and interrogate stock-control systems to ensure the root cause of all issues is identified. (For more information on checking, click here)

Fix - Once auditing requirements have been completed to check the in-store situation, IMS can then move on to fix any in-store issues that have been identified through merchandising. At its simplest level this can involve replenishing shelf stock, reprinting & replacing SELs, and implementing promotional POS materials. In addition our team will liaise with the stores stock control team to resolve inventory errors and adjust facings and shelf capacities as required to correct and protect future on-shelf availability. (For more information on fixing, click here)

Influence - Once any errors have been fixed it is important to influence store staff to take long term remedial action to reduce the chances of the errors reoccurring. Our team may also work to influence the store to reverse past decisions to locally delist products or to force an order of a product which they are ranged for but not currently stocking. Finally the influencing process may involve educating staff on USPs, forthcoming product introductions or range changes and future promotional activities, all of which can help increase the chances of future success. (For more information on influencing, click here)

IMS can provide you with a more comprehensive breakdown of this model and how it can generate significant ROI for you on request. To contact to our sales team to find out more about this model then please click here.